The thinking behind Mahindra’s "failed" AI influencer campaign

The 2024 Formula E season gets underway this weekend in Mexico City and Mahindra team boss Frederic Bertrand will be happy to see the cars in racing action perhaps more than most. After dealing with the fallout of a garage battery fire in pre-season testing that put the team on the back foot, the Indian manufacturer was at the centre of a PR campaign gone awry earlier this week. This was after it ...Keep reading

Jan 12, 2024 - 08:17
The thinking behind Mahindra’s "failed" AI influencer campaign
Publicidade (DT/EN)
Publicidade (DT/EN)
The 2024 Formula E season gets underway this weekend in Mexico City and Mahindra team boss Frederic Bertrand will be happy to see the cars in racing action perhaps more than most. After dealing with the fallout of a garage battery fire in pre-season testi >>>

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