New documentary explores why US companies are flocking to F1

As is well documented by now, Liberty Media has driven large worldwide growth of F1, with Netflix series Drive to Survive seen as the catalyst to its international expansion.The American owners have particularly focused on exploiting their huge, untapped home market, adding races in Miami and this weekend's returning Las Vegas Grand Prix to tip the balance to three yearly US rounds.Ahead of Vegas' ...Keep reading

Nov 14, 2023 - 17:41
New documentary explores why US companies are flocking to F1
Publicidade (DT/EN)
Publicidade (DT/EN)
As is well documented by now, Liberty Media has driven large worldwide growth of F1, with Netflix series Drive to Survive seen as the catalyst to its international expansion.The American owners have particularly focused on exploiting their huge, untapped >>>

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